I recognised that to push my brand on and make it relevant, I needed some bearded Gents to help!
I approached Zec after following him for a while on Instagram, I could see he provided honest and detailed reviews. So I sent him a range of my Balbo products and waited nervously. Baring in mind, I had only launched my business a few months before sending him my products and had only tested the products on a handful of bearded men I knew. (Having no beard sucks!).
What I really find refreshing is Zec’s honesty, as only contact he makes before publishing is to say that it’s been published! My first review was published when I was in the back of beyond in the Yorkshire Dales and had no signal to read it! 3 hours and a bunch of orders later I was able to finally read the review! I was overjoyed! Over the next month or so my products received all their reviews and this helped develop my brand, giving it credibility and relevance in the beardy market!
Rhian Gurney, Balbo Beard Co.