I love to blog, but it has been difficult to build the blog up, I am getting there but one of the things that can be hard to achieve is Building A Blog Readership!

When it comes to blogging 101, there aren’t any hard and fast rules regarding a set template that can help you build your readership. While many bloggers can help you out with tips and tricks, ultimately, what your readers really want is that level of personalisation that only you as a blogger can bring.

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Building a consistent readership takes time and hard work. If you want to have an engaged audience awaiting your next post and actively engage with what you write and your social media, you need to put the work in to make this happen.

But how?

Page Speed

In a world when we can access any information at the touch of a button or the tap of a screen, don’t let your readers down by having them wait for more than a couple of seconds for your site to load. If a page doesn’t load almost instantly, chances are people will close the tab and not even get to the post.

Head to GTMetrix to assess your blog page speed for free and use their tips to quite literally get up to speed.

Be Personal

This means engaging with comments on your blog, chatting on social media, replying to emails or queries. Allow your readers to build a relationship with you as the blogger, and make them feel welcome in your little space on the internet. If you have an e-commerce site on your blog, to a chatbot or live, help messenger can really assist with those queries when they arise. If you like to talk to readers or potential customers when they are active, click here for more details on live chat software and how you can utilise it on your blog for maximum effect.

Assess Your Writing Style

How do your blog posts come across?

Many bloggers ask for assistance from their peers to see how their posts are interesting. If you are looking to build a bond with your readers, looking at how you write can really help you.

Choose a more conversational writing style to allow readers to get a feel for who you are out from behind the screen. Words on a page hold no subcontext, and your worst are literal words on a screen. So inject a bit of yourself into your writing style to add your own personality to your blog.

Be Interesting

Try to avoid falling into that whole cliché of writing what you think people want to read. This will get boring and fast. Opt for quality over quantity to really give your readers what they want and express yourself properly.

Try to keep to a schedule, e.g. posting every Monday or every Monday and Friday, so readers know when to expect a new post from you.

Remember, it is your blog and they don’t want to read something they have already read on other people’s blogs in the same style. They want your take on the topic, and they want a good quality read they can really get stuck into!

By Zechariah Richardson

Over 50, disabled, husband, father and gramps who reviews products and writes blog posts about his life, beekeeping, gardening and whatever pops into his brain!

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