Blogger and Reviewer

Who is behind the Brand? Superfurry

3 min read



Name: Leo Ivan Della Morte .. Ivan is my callname

Age: Born in 1972

Brand name:  SUPERFURRY

Where do you live? Amsterdam

Why did you choose that name for your brand?  It’s actually my internet presence Nickname I started using it in 2002…Since I’m very hairy … I thought Superfurry … and from there.. I thought. .well … good name for Beard Care products.

When did you first start making beard care products? 3 years ago… because all products where simply overpriced

What is your favourite thing about making and selling beard care products?  Being busy …. and creating products with passion and dedication. … and knowing that my products are well received with my clientele

What do you dislike about making and selling beard care? Little. .. since I hand label everything myself .. well that can be a drag sometimes.

How many hours do you normally spend making beard care in a week? Depending on the production volume .. 2 hours up to 2 days

Where do you make the beard care products?  At home in my living room …on a massive big wooden table … where for the occasion the surface gets covered with a plastic foil and in top paper table cover.. Everything gets cleared away around the table….. And then it looks like a Lab environment.
Next year I’ll be moving the production to the workshop of my soap lady .. so I can conform better to the required conditions set by law.

SuperFurry Beard Beer Wash

What is your favourite product from your brand?  The Body Coffee scrub soap … and the Beer Beard Wash

What one other beard care brand or brand owner do you admire? 1740 There I bought my 1st comb and the owner actually took the time to chat with me … and Golden Beards … As well taking the time to chat with me and being very friendly.

What plans do you have for the brand?  World domination and then the Alpha quadrant hahahahaha…
Well I take it as it comes… I have some projects in mt head .. when the time is right they will surface, and I see how they will be received.

What are your hobbies? …. I’m having a dirty smile on my face right now … And .. yes the male human is very appealing to me!

Are you married/in a relationship? No…! too much of a freedom loving person… but appreciate my long time friendships a lot.

What motivates you? The overwhelming positive feedback from my customers really … which is… is .. very special to me .. a sign my work and dedication is being appreciated very much.

What are your strengths? Determined. .. Fun loving… got through some shit in my life ..

What are your weaknesses? Let others tell you about that ….

When was the last time you were angry? Another traffic fine … all highway are financed by me ….

What happened?  Sportive driving.

If you weren’t making beard care what would you want to do for a job? Superfurry is on the side…I work as train manager. . it pays my bills .. SUPERFURRY is self sustainable. . now and then I allow me a little allowance from the money I make .. but pretty much everything gets reinvested.

What were you like in high school? Young Gay .. Pretty boy.. very outgoing..

Do you talk much? Depends really … I do like to listen if the subject is interesting

Are you introvert or extrovert? Flamboyant. …. and wallflower  ..Depending on the situation.

If you could be any animal in the world, what animal would you be and why? Polar Bear … strong .. beautiful … impressive ….dangerous. .. protective…and almost distinct.

How do you handle stress and pressure? . … quite good … a skill required for my job…

What’s the stupidest thing you’ve ever done? Soooooo many

What’s the best holiday you can imagine? A whole month in Sardegna …lots of ….. Beach.

What is your favourite food? Korean-Japan-Thai

What is your favourite alcoholic drink?  …. if . …. a beer… Alcohol somehow. .. I see it as a solvent …. cheap solvent… — Sorry… that’s how I see it…

What is your most proud achievement?  Quit smoking Oi!

What is/are your phobias? Common Ignorance of people

You can read my reviews of Superfurry here

You can keep up to date with Superfurry on InstagramFacebook and Twitter

1 thought on “Who is behind the Brand? Superfurry

  1. Great to hear the background of an awesome guy and great producer of beard related products

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