This is the first Beard Thickening Serum that I have ever used and so I was interested to find out if Great British Grooming Beard Thickening Serum is just a marketing ploy!

Beard Thickening Serum

The Beard Thickening Serum is dispensed using the pump applicator, its has a gel like feel to it and I followed the instructions and worked it into my beard after washing it. The Beard Thickening Serum can be applied to a damp or dry beard and it actually does make my beard feel thicker, I believe that this is because it coats the beard hair giving it a thicker feel.

I am lucky to have a naturally thick beard but I still felt the benefits, however I felt that to properly test it out, I would have to let someone else try it. My daughters boyfriend has been growing a beard for some time now, but either due to age or genetics he has a thin beard and so he was/is the perfect test subject.

Needless to say that he has now commandeered the Beard Thickening Serum and is enjoying a thicker beard or rather a thicker feeling beard. However I am unsure about placing a product that conatins more chemicals than an A level science book in my beard!

The list of ingredients for the Beard Thickening Serum is quite long and sounds quite worrying, so I decided to look up exactly what these ingredients were. There was actually only one ingredient that made me think WTF! That ingredient is Caustic Soda and I’m unsure as to why that is used but the rest although sounding dodgy, they are quite common and harmless. I will list them at the end along with the explanation of what they are.

So if you want a thicker feeling beard and you don’t mind using these ingrediants on your face, then this Beard Thickening Serum from The Great British Grooming Co will work for you. It comes in a 100ml plastic bottle with a pump dispenser and can be bought from the website or Superdrug for £5.99.

Aqua – Water, Panthenol – provitamin of B5 because and is used in cosmetics and beauty products primarily as a lubricant, emollient and moisturiser because of its ability to bind to the hair and penetrate the skin, Hydroxyethylcellulose – a gelling and thickening agent derived from cellulose, Hydrolyzed Keratin – microscopic Keratin that eliminates frizz, smooths the hair cuticle, and straightens the hair, Peg-40 Hydrogenated castor oil – obtained by cold pressing of seeds & is used in the formulation of a wide variety of cosmetics and personal care products, Argana Spinosa (Argan Oil), Kernel Oil, Polyquaternium-68 – A cosmetic cream that is often found in anti-dandruff shampoos, Peg-12 Dimethicone – a silicone-based polymer used to give formulas a smooth feel, promote spreadability, and add lubrication, Hydrolyzed wheat protein – produced by acid or enzymatic hydrolysis of wheat protein, Hydrolyzed vegetable protein PG-Propyl Silanetriol – a Hair Conditioning Agent; Skin-Conditioning Agent, Parfum, Glyceryl oleate – produced from oils that contain high concentrations of oleic acid, such as olive oil, peanut oil, teaseed oil or pecan oil. It is used as an emulsifier ( mixes oil and water), Decyl Glucoside – a mild non-ionic surfactant used in cosmetic formularies including baby shampoo and in products for individuals with a sensitive skin, Dicaprylylether – A plant derived oil, skin conditioner, emollient and solvent that’s primarily used to create a smooth and soft appearance for the skin, Styrene/acrylates copolymer – a synthetic polymer used as a film former in cosmetics and personal care products, Coco-Glucoside – ultra mild, and one of the most gentle of the cleansing agents, making it ideal for all foaming and cleansing products, especially those designed for fragile or sensitive skin, Sodium Benzoate – a widely used food preservative, with an E number of E211. It is the sodium salt of benzoic acid and exists in this form when dissolved in water, Phenoxyethanol – can be found naturally in green tea, but the commercial ingredient is synthetically produced in a laboratory creating what’s termed a “nature identical” chemical, Bezoic Acid – occurs naturally in many plants, Sodium Nitrate – also known as Chile saltpeter or Peru saltpeter to distinguish it from ordinary saltpeter, potassium nitrate, Ethylhexylglycerin – a topical skincare ingredient and deodorizing agent, often indicated as a conditioning ointment in the treatment of eczema, Disodium EDTA – primarily works as a preservative, chelator and stabilizer, Potassium Sorbate – the potassium salt of sorbic acid, used as a preservative, Citric acid – a natural preservative, Sodium hydroxide – also known as lye and caustic soda, is an inorganic compound, WTF is caustic soda doing in a beard care product? Cinnamal – a common additive in perfume and cosmetic industry as aroma substance, found naturally in the essential oil of chamomile , Isoeugenol – occurs in the essential oils of plants such as ylang-ylang. It can be synthesized from eugenol and has been used in the manufacture of vanillin, Limonene – a colorless liquid hydrocarbon classified as a cyclic terpene. The more common d-isomer possesses a strong smell of oranges, Linalool – terpene alcohol chemical found in many flowers and spice plants with many commercial applications, the majority of which are based on its pleasant scent, Coumarin – a fragrant organic chemical compound which is a colourless crystalline substance in its standard state. It is a natural substance found in many plants.


By Zechariah Richardson

Over 50, disabled, husband, father and gramps who reviews products and writes blog posts about his life, beekeeping, gardening and whatever pops into his brain!

One thought on “Review: Great British Grooming Beard Thickening Serum”
  1. Exactly my opinion. The list of ingredients is horrible with all those PEGs. And „PEG-40 hydrogenated castor oil“ sounds natural but it’s nothing else than a greenwashed synthetic substance as well.

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