“It’s the 4th of July” I call out to my wife, “you know what that means!”

It is my Christmas, the day that I wait for and so I sent my wife off to Aldi with the sole purpose of getting me my favourite breakfast cereal.

Aldi Cinnamon Chips

Yes every year on the 4th of July, Aldi UK stocks American style products and one of those products is the Cinnamon Chips cereal, my favourite cereal by far.

So off she goes and usual has orders to bulk buy, after all they have to last and last year I made eight boxes last eight months.

I sit and wait patiently for her to return home and finally I hear the car pull up on to the drive and so I get in my wheelchair and get to the front door.

“They haven’t got them” my daughter says, I look at them waiting for their smiles to finally crack and reveal the joke of trying to wind me up, but no, they stay serious!

“I told you not to come home without them” I say, but they shrug and tell me that they asked the staff and it seems that they have changed it to a Peanut Butter Balls cereal in its place.

“Okay joke is over, go back to the car and get them out of the boot!”

They haven’t got them!” my wife replies and at that moment, my world falls apart.

In fact I was wearing a cardiac monitor at the time and I am sure they will be able to guess that exact moment when I was told that I would not get my Cinnamon Chips this year!

I have considered a hunger strike in protest but let’s face it, no one would care and it would only do me some good and so that plan was quickly abandoned.

Now you may think this is a tongue in cheek post but I have to make you understand the impact that this has had on my year!

From the New Year I start counting down the days to Cinnamon Chips day or as it is sometimes known as, the 4th of July and yet those celebrations pale in comparison to my joy at getting my hoard of cereal.

Aldi have acted callosuly and been very insensitive, I feel like our £60 weekly shop means nothing to them, like they don’t even know who I am?

I am now in a very awkward position where I don’t know wether to just accept that I amy never again eat another Aldi Cinnamon Chip or if I should hope for next year and yet that may only increase the hurt that I already feel.

I should have listened to our neighbour and never started a relationship with Aldi and instead gone to Lidl.

By Zechariah Richardson

Over 50, disabled, husband, father and gramps who reviews products and writes blog posts about his life, beekeeping, gardening and whatever pops into his brain!

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