David Sharpe

Who is behind the brand? The Robin Hood Beard Co

Name: David Sharpe

Age: 27

Brand name: Robin Hood Beard Company

Where do you live? I live in Hucknall, Nottinghamshire.

Why did you choose that name for your brand? I chose the name ‘Robin Hood Beard Company’ because I grew up as a Nottinghamshire lad, I really wanted to focus on Nottingham, its history and heritage and give something back to the area. I couldn’t think of a more fitting way than bringing the legend of Robin Hood to life.

When did you first start making beard care products? The first time I started making beard care products was early 2015, I was trying a few different brands a few months into my initial beard growth but nothing seem to wow me, then decided to do some research in how to make some for myself. A few weeks and a lot of test batches later I made some interesting products that I seemed to really like, I used them on myself, gave some to friends and family, the feedback was really good. That’s when I decided to do some more research into what I wanted to do next. A year later I was selling them commercially as Robin Hood Beard Company.

What is your favourite thing about making and selling beard care products? For me its the reaction from customers who’ve tried our products, when customers say how good and how different they are. For me – That’s what it’s all about. If the customers happy, I’m even happier.

What do you dislike about making and selling beard care? I’d have to say the competition, in the market were currently in, its difficult for any newer brands to really shine in the niche, as there are A LOT of beard care brands now that have come on board, you really have to be different than everyone else and try and show what your all about and what you stand for.

How many hours do you normally spend making beard care in a week? Currently about 3 hours on a steady week. This is mostly replacing the out of stock product lines. On weeks were we have a lot of B2B orders coming in, It can around 6 to 7.

Where do you make the beard care products? Right now our products are made in my home kitchen, it’s not the biggest of spaces, but its easier to keep clean when batching. The way this year is going, we may have an opportunity to finally get a premises. Fingers crossed.

What is your favourite product from your brand? I know we’re not supposed to have favourites, I feel all our products are all different from the last and definitely depends on the day and the mood, it would be hard just to pick one, but just from a preference point of view that I use regularly in rotation. My top 3 would be :

  1. The Outlaw Beard Oil
  2. Rusky Love Texture Balm
  3. Dark Honey Multi Balm

What one other beard care brand or brand owner do you admire? I admire a couple of guys, firstly one a little closer to home would be Luke from Beardlab, I think his products are really good, he’s a nice guy too and hardworking which counts for something. Secondly would be Eric Bandholz from Beardbrand, I’ve been following Beardbrand since the beginning, I like how far he’s took the brand and gives the belief that you can achieve anything in this niche if you put your mind to it.

What plans do you have for the brand? Firstly it would be to finally get a new home for the brand, this year will be a contributing factor into finding a premise for Robin Hood Beard Company, giving us more freedom for creation and development. Secondly would be to branch out across the UK retail wise, I really want to see our products in new stores and more barbers, we have good relationships with local vendors right now but it would be a great achievement to make our network larger. Thirdly, to work on some new product lines to add to our range, we have 2 types of balms, beard oil and stache wax in the range currently, it would be a new step for us to bring something to our range that’s exciting and fresh. Something we are certain of is releasing The Outlaw as a Texture Balm, we’ve had a lot of emails lately asking if we plan on doing it. Yes we do! But for sure, we are intending on bringing something new product wise to the table and increasing our range. We are debating doing grooming accessories and apparel as well, we did intend on doing this earlier this year but have had to push it back a few months.

What are your hobbies? Hobbies? What are these? Ha. Not sure if you’d call it a hobby but music’s my passion and inspiration for day to day life, can’t think of nothing more hobby like for me than putting a good album on and getting down to work.

Are you married/in a relationship? I’m in a relationship right now, have been for over 2 years. It’s safe to say a good man needs a good woman to keep him on the right track sometimes.

What motivates you? My main motivation is achieving something others thought un-achievable. I spent most of my adult life jotting from job to job trying to find my place, I never went to uni and left school virtually with nothing. So for me it’s the idea of building something from scratch and being proud of it. I’d like to say I have something to pass down to any future generations to continue on.

What are your strengths? I’d say my work ethic and belief. At the end of the day that’s what gets me up in the morning and that’s what makes me power through 70 hour weeks. Also getting hands on to get things done.

What are your weaknesses? I’ve been told that on occasions I can be hot headed and a little irrational in making decisions. With that in mind if your that kind of personality then it can either end up working perfectly or failing miserably. Also – Paperwork isn’t my strongest suit.

When was the last time you were angry? Now that’s a question. Properly was probably when I found out a random guy was shouting in my partners face. I wasn’t there….. But I wish I were!

What happened? He drove a yellow Porsche and a bad attitude. I was at work and my partner popped to Tesco’s for some bits. He cut her up in the car park and was absolutely vile to her. He was lucky. I still look for the car to this day.

If you weren’t making beard care what would you want to do for a job? I always wanted to do something important, so maybe a fireman or a policeman.

What were you like in high school? At first I was quiet, kept myself to myself, as I grew older into my teen’s I grew more confident and more outgoing. Safe to say that in some circumstances that wasn’t always a good thing.

Do you talk much? Yeah I do, if I’m round the right people that is. I think the people you associate with determine what mood you will be in.

Are you introvert or extrovert? It totally depends on the day and the mood. Some days I can be very outgoing with people and some days I just want to put my headphones in and get in my zone. So a little of both.

If you could be any animal in the world, what animal would you be and why? I would be a bear, purely because their naturally protective towards their own and get to spend their day wandering around the forest, how cool is that?!

How do you handle stress and pressure? When I first started the brand I struggled with pressure. Now I’ve grown with the brand and understand what I need to do to become more efficient, I started handling pressure a lot easier. Stress wise just like anybody else, sometimes I have to shut down my mind to alleviate that stress to continue to do a better job in the long run.

What’s the stupidest thing you’ve ever done? When I was 16 or 17 I got into a few spots of trouble with the law. Nothing too serious, juvenile things really. Looking back as an adult I now know just how stupid it really was.

What’s the best holiday you can imagine? Sun. Seclusion. Nature. Environment. Somewhere to completely relax your mind and soul, forget about everything if only for a couple of weeks. Being somewhere so different from home.

What is your favourite food? Hmmmm, I would have to say fresh seafood. I went to Portugal last year and the fish was out of this world, I’ve never ate so much! Other than that you can’t beat a good Indian dish or Italian.

What is your favourite alcoholic drink? Jamesons Irish Whiskey or a nice aged single malt. It’s only as you get older you really appreciate the subtle and intense feeling of nice Whiskey.

What is your most proud achievement? Founding and growing Robin Hood Beard Company, and growing a badass beard of course.

What is/are your phobias?  Failing at something, death and heights. Apart from those, not much else.

You can keep up to date with Robin Hood Beard Co on FacebookTwitter and Instagram.

Read my reviews of The Robin Hood Beard Company here

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